Marketing Communications Specialist For Collins College

Type of Appointment: Full-Time, Probationary
Collective Bargaining Unit: California State University Employees Union (CSUEU) – Unit 9
Job Classification: Pub Affairs/Comm Specialist III
Anticipated Hiring Amount:$4,842 – $6,000 per month
Work Hours: Monday – Friday 8:00 am-5:00 pm

THE DEPARTMENT
In the Office of the President, the Department of Strategic Communications (StratComm) is Cal Poly Pomona's central communications office, which is responsible for driving clear, consistent, and coordinated brand storytelling. StratComm's team informs, engages, and inspires internal and external audiences to join Cal Poly Pomona in transforming lives through student success. StratComm's portfolio of responsibilities includes media relations, reputation management, crisis communications, branding, marketing, digital and social media, visual and written storytelling across multiple platforms, executive and internal communications, advancement communications, and graphic design and standards.

DUTIES AND RESPONSIBILITIES
Spearhead Integrated Marketing Communications Campaigns for Collins College, Restaurant at Kellogg Ranch (RKR), Horsehill Vineyards (HV):
Lead the development, implementation and evaluation of integrated marketing communications campaigns for internal and external audiences.
Acting as project lead, collaborate with colleagues in Strategic Communications, The Collins College and other divisions as needed to define objectives, develop strategies, and execute creative tactics.
Engage university colleagues and external consultants/vendors to facilitate dialogue, solicit input and gain buy-in; clarify deliverables, deadlines, roles, responsibilities; identify goals and methods to measure return on investment; ensure deliverables are produced on time and within budget.

Create and edit content across multiple platforms that tells the story of The Collins College, RKR, and HV and inspires audiences to attend, work at and/or support them.
Conceive story ideas, gather info, and write marketing content that is accurate, engaging, on-brand, timely and appropriate to the medium. May involve research, interviewing, data analysis and interpretation, cross-campus collaboration, and curation of relevant info to strengthen storytelling.
Create and/or edit executive communications for the college dean; create content for marketing collateral, ads, websites, email, social media, digital signage, Collins College catalog, Collins Magazine, and video scripts. Work with Director of Marketing & Brand Strategy to create new communication vehicles in support of Collins College's initiatives and priorities, as appropriate.
Coordinate and project manage StratComm and vendor creation/updates of digital and print assets for Collins College, RKR, HV and Collins Magazine.
Set strategy for and maintain social media channels for Collins College, RKR, HV.
Supervise student assistants.

QUALIFICATIONS
Bachelor's Degree - or equivalent in marketing, communications, public relations, or a related field.
A minimum of three (3) years of related professional or technical experience.
California Driver's License with proof of insurance. The incumbent must provide their own transportation to schools/districts within local EAP service areas and possess a valid California driver's license and insurance.
Comprehensive and in-depth knowledge of communication, public affairs, media, and/or marketing theories and concepts in order to develop and execute communication strategies and plans to promote and position the university.
Expert knowledge of university communication objectives and ability to translate them into effective communication and media campaigns.
Ability to understand issues from a broad, strategic perspective.
Thorough knowledge of applicable copyright, creative commons, and other applicable laws pertaining to publications and the news media.
Ability to effectively manage media relations and apply effective media strategies and techniques.
Demonstrated ability to market story concepts to university officials and media outlets.
Comprehensive knowledge of marketing research techniques and methods.
Ability to use market research to enhance the impact of communication strategies and campaigns.
Working knowledge of appropriate use of statistical techniques.
Expert networking and interpersonal skills, including strong consultative and persuasive skills to work with internal and external constituents and the media. Strong story development, journalistic writing skills, and advanced editorial skills.
Knowledge of interview techniques and the ability to define and deliver media messages. Ability to analyze and select pertinent facts and integrate them into communication vehicles.
Exceptional interpersonal and interpretive skills.
Ability to provide lead work direction and mentorship.
Expert writing and editorial skills.
Demonstrated organizational skills.

Preferred Qualifications
Minimum four (4) years of experience in commercial or nonprofit marketing, higher ed marketing, or public relations with demonstrated excellence in writing, storytelling, and project management, including the ability to set priorities and manage multiple projects on deadline.
Demonstrated success in establishing productive relationships with colleagues, marketing professionals, donors, and other University stakeholders.
Ability to maintain confidentiality when required internally and across divisions.
A clear understanding of the strategic mission of Cal Poly Pomona and The Collins College, knowledge of University and college objectives to translate them into effective marketing/advertising campaigns.
Prefer a spirit of entrepreneurship manifested in researching, creating, nurturing, and bringing new approaches to university marketing and advertising to fruition.
Knowledge of search engine optimization and paid search.
An understanding of media mix optimization, inbound marketing, and influencer marketing.

Equity, Diversity, and Inclusion
At Cal Poly Pomona, we are committed to the urgent and ongoing work of creating and sustaining an inclusive campus where all students, faculty, and staff are welcomed, respected and can flourish to achieve their dreams of success. ?
We believe diversity strengthens community. Cal Poly Pomona proudly holds designations as both a Hispanic-Serving Institution (HSI) and an Asian American and Native American Pacific Islander-Serving Institution (AANAPISI). In 2022, the campus launched theBlack Thriving Initiativerecognizing that Cal Poly Pomona's future as a university must be linked to the success of its Black community.
More information about our campus initiatives can be found on the Office of Inclusive Excellence'swebsite.
Out of State Work
The California State University (CSU) system is a network of twenty-three public universities providing access to a quality education through the support of California taxpayers. Part of CSU's mission is to prepare educated, responsible individuals to contribute to California's schools, economy, culture, and future. As an agency of the State of California, the CSU's business operations almost exclusively reside within California. The CSU Out-of-State Employment Policy prohibits hiring employees to perform CSU-related work outside California. For more information, go to https://calstate.policystat.com/policy/10899725/latest/ .
Background Check
Cal Poly Pomona will make a conditional offer of employment to final job candidates, pending the satisfactory completion of a background check (including a criminal records check). The conditional offer of employment may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. In determining the suitability of the candidate for the position, Cal Poly Pomona will give an individualized assessment to any information that the applicant submits for consideration regarding the criminal conviction history such as the nature, gravity and recency of the conviction, the candidate's conduct, performance or rehabilitation efforts since the conviction and the nature of the job applied for. For more information, go to https://calstate.policystat.com/policy/13813878/latest/ .
CSU Classification
This position is part of the CSUEU bargaining unit, the CSU Classification Standards for this position are located on the following site, https://www.calstate.edu/csu-system/careers/compensation/Pages/Classification-Standards.aspx. The CSU Salary Schedule is located on the following site:https://www.calstate.edu/csu-system/careers/compensation/Pages/salary-schedule-documents.aspx . The classification salary range for this position according to the respective skill level is minimum $4,842 and maximum $8,759 per month. Please refer back to the anticipated hiring range for the appropriate salary rate for this particular position.
Employment Eligibility Verification
Cal Poly Pomona hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. For more information, go to https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents .
Conflict of Interest (Include this verbiage when the position being recruited has been designated as covered by the Conflict of Interest Code)
This position is a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position is required to file financial interest disclosure forms subject to state regulations. For more information, go to https://www.cpp.edu/eoda-hr/departments/hrpar/coi.shtml .
Child Abuse/Neglect Reporting Act (CANRA) (Include this verbiage when the Mandated Reporter box in the position description is checked)
The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. See policy at https://calstate.policystat.com/v2/policy/10927154/latest/ .
Security & Fire Safety
In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), Cal Poly Pomona's Annual Security Report and Annual Fire Safety Report are available for viewing at: https://www.cpp.edu/pdfs/annual_security_report.pdf and https://www.cpp.edu/housing/documents/fire_safety_report.pdf.
Pay Transparency Nondiscrimination
As a federal contractor, Cal Poly Pomona will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. For more information, see the Pay Transparency Nondiscrimination Provision poster .
Reasonable Accommodation
We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact the ADA Coordinator by email at ******. For more information, go toEmployment Notices .
Equal Employment Opportunity
Cal Poly Pomona is an Equal Opportunity Employer, committed to promoting an inclusive and diverse workforce. The university subscribes to all state and federal regulations that prohibit discrimination based on race, color, religion, national origin, sex, gender identity/gender expression, sexual orientation, marital status, pregnancy, age, disability, genetic information, medical condition, and veteran or military status. We engage the talents of all qualified workers, regardless of their background. More information is available at Equal Employment Opportunity statement .
Other Notices
For other important employment notices, we invite you to visit Cal Poly Pomona's Employment Notices web page.