Marketing Automation Specialist

*To be considered please submit your CV in English ABOUT US At Verndale, we create human experiences to drive business outcomes. We inspire, design, and build experiences that transform how our clients connect to their customers, in a digital world. Verndale's Marketing Services team are experts in meeting the ever growing expectations of consumers in our digital world, to create experiences that inspire them to move. As the Marketing Specialist, your optimization expertise will be pivotal in shaping our clients' marketing automation and conversion paths so that we can accelerate their growth and nurture users through the funnel in a way that will directly impact the business. Verndale is expanding its Marketing Services expertise, services, and offerings as we are experiencing a very exciting growth phase. This is an opportunity to be part of the evolution of a impact-focused team, and be part of evolving agency culture as we focus more on maximizing marketing value across each and every client we work with. If you're a data-driven thinker who believes in the transformative potential of funnels and conversion optimizations, and you're passionate about what's possible in the future of marketing automation and campaigns, we want to hear from you!! Verndale is fully remote enabled, and we embrace the evolving definition of the workplace - as well as a healthy work life balance. We also regularly reserve 8-hr days just for your training, in addition to regularly scheduled team-level brainstorming workshops. This position can be remote, or hybrid out of our Quito location - we have a very active in office culture that really helps the team thrive. Marketing Team - Core Values Be Humble: You're smart yet always interested in learning from and helping others. Work Transparently: You always deal in an honest, direct and transparent way. Take Ownership: You embrace responsibility and find joy in having the answers. Learn More: Through blog posts, podcasts, online training, and meetups you regularly self educate and improve your skill set. Show Gratitude: You show appreciation and return kindness to those you work with. ABOUT YOU In this role, you will be comfortable with and capable of executing the work to support Performance Marketing initiatives. Performance Marketing at Verndale includes: marketing automation, paid advertising, conversion rate optimization and more! Marketing Specialists will also support Verndale's overall Marketing Services department's offerings and be knowledgeable in referring to them at a high level. Overall, you will be tasked with making sure digital campaigns are well-optimized with relevant emails and good landing page experiences, while also being clear and helpful to users to support our clients in driving qualified traffic and competing effectively in their industry. Responsibilities General: Presenting and communicating internally with our team and varying levels of marketing knowledge Collaborate cross-functionally to support activities for analytics and SEO as well Support thought leadership in a larger capacity: writing blog posts, creating marketing videos Primary focus on client work with oversight and mentorship on strategy from a team Lead on a weekly basis, sales support requested typically on a bi-monthly basis Stay up to date on the latest trends in marketing ie. algorithm changes, AI implications, new tools/capabilities Paid Campaigns: Perform reviews of existing campaigns and evaluate against best practices to deliver a prioritized list of recommendations for optimizations Additional assessment and proposals of what to keep/remove based on the client's unique performance and business goals Setup of any new campaigns, and maintenance of and new or existing campaigns to provide a wholistic approach Marketing Automation: Support the development of lead nurturing campaigns, including landing page creation Ensure the accuracy and cleanliness of the marketing database. Perform data segmentation and targeting to improve campaign effectiveness. Monitor lead scoring models, and collaborate with the sales team to ensure timely follow-up on qualified leads. Conversions/Optimization: Provide reviews and recommendations for the client on a long term/ongoing basis for CRO Analyze performance of campaigns and paid marketing through Google Analytics, keyword ranking tools, and content intelligence tools Participate in the design and execution of A/B tests to optimize campaign elements such as subject lines, content, and call-to-actions (CTAs) Qualifications 1-3 years of experience (not your first professional job) Strong in English language Solid understanding of sales funnels, supported by lead nurturing and generating demand Experience with a Marketing Automation tool(s) including: Marketo, Hubspot, Marketing Cloud, or similar Experience with Social Media platforms: content creation and/or paid advertising tools Familiar with the Google suite including: Google Analytics, Google Search Console, and Looker Studio Maybe familiar with Email Marketing: landing page creation, and CRO best practices Agency experience preferred Ten Great Reasons to Work at Verndale We are a rapidly growing company that is just as scrappy and entrepreneurial today as when we were founded in 1998. We are relentlessly curious and enthusiastically solve our clients' complex business problems through technology, data, and design. We foster a culture that enables every person in the organization to do the best work of their career. We offer regular training and professional development to move careers forward. Client and employee satisfaction are our two most important business metrics. We celebrate and champion diversity, equity, and inclusion. We offer generous paid company holidays, vacation, and paid sick time to every employee starting on day one. We offer top-of-the-line Health Insurance, plus monthly perks customized to meet individual employees' needs.  We support a healthy work/life balance. We are fully remote enabled and embrace the evolving definition of the workplace. About Verndale Verndale is a digital experience agency. purpose-built to help marketing and technology leaders connect the dots of the consumer journey. From our offices in Boston, Los Angeles, Minneapolis, and Quito, we design and develop digital experiences and enable marketing technologies that bring brands and their customers together. We know that in order to do great work, you have to make work great. Verndale is committed to always being a company that celebrates diversity, equality and inclusion. We strive to recruit and retain people who are committed to creating the climate of respect that is essential for individual and company success. Verndale's services are built around a core methodology that encompasses Growth Strategy, Experience Design, Technology Enablement, and Experience Optimization. Learn more about Verndale at http://www.verndale.com Compensation & Benefits Verndale is proud of the fun, diverse, and respectful company environment we enjoy on a daily basis. Competitive compensation and comprehensive coverage for medical, dental, life, disability and a 401(k) savings plan are offered to all full-time employees. Ample company paid holidays and personal time off make having a work-life balance possible. For some roles, remote work is a definite possibility; we believe in hiring the best and keeping our own happy and motivated. Verndale is an Equal Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Powered by JazzHR